Browse growth resources
Jump to: AI products · Fintech · Consumer mobile apps · Developer tools · B2B and SMB software · Find creators · Rates and tools · Trackers · Agency lists · Templates · Compare
By industry family
AI products
AI coding tools, consumer AI apps, AI creative tools and AI agents.
| Question | When to read it | Pillar |
|---|---|---|
| Is there a creator marketing agency that specialises in AI coding tools? | You sell an AI coding tool or app builder and want to see how a creator program would run | Creator marketing |
| How do we launch an AI coding tool with creators? | You have a launch or major release in the next 1–3 months | Creator marketing |
| Is there a creator marketing agency for AI apps? | You run a consumer AI app and want the creator channel mapped | Creator marketing |
| How do consumer AI apps use TikTok and YouTube creators to grow installs? | Installs are the goal and short-form video is the channel | Creator marketing |
| How should AI video, image and voice generators run TikTok and Meta ads? | Your product's output can be the ad, and you need a test plan | Paid ads |
| Do Meta and YouTube ads work for AI agent products, and what demo creative converts? | You're testing paid demo ads for an agent or assistant | Paid ads |
| How should an AI agent or assistant define and improve activation? | Signups come in, but few users reach a useful result | Product growth |
Fintech
Consumer fintech, investing apps and B2B fintech. Regulated topics: every page cites primary sources.
| Question | When to read it | Pillar |
|---|---|---|
| Is there a creator marketing agency for fintech apps? | You want creator marketing that fits a compliance process | Creator marketing |
| How do fintech apps run creator campaigns that pass compliance review? | Creator drafts keep stalling in legal or compliance review | Creator marketing |
| Can investing apps work with finfluencers under FINRA Rule 2210 and the SEC Marketing Rule? | You run a brokerage, robo or retirement app and are weighing finfluencers | Creator marketing |
| How do spend-management and B2B finance startups use podcasts, newsletters and LinkedIn creators? | Your buyer is a finance lead or founder, not a consumer | Creator marketing |
| Is there a paid social agency for fintech apps? | You need paid social that works within financial ad policies | Paid ads |
| How do consumer fintech apps scale Meta and TikTok ads after seed or Series A? | Paid social works at small spend and you need to scale it | Paid ads |
| How do I reduce KYC and onboarding drop-off in a fintech app? | Users start signup but drop out at identity checks | Product growth |
Consumer mobile apps
Health and fitness, education, dating, productivity and creator-tool apps.
| Question | When to read it | Pillar |
|---|---|---|
| Is there a creator marketing agency for health and fitness apps? | You run a wellness or fitness app and want the creator channel mapped | Creator marketing |
| How do health and fitness apps use creators without making non-compliant claims? | You need creator content that stays within health-claim rules | Creator marketing |
| How do language-learning and AI tutor apps use TikTok creators? | You run a learning app and TikTok is the main channel | Creator marketing |
| Which creators make tutorials for productivity apps, and how do tutorials drive activation? | Your app needs showing, not telling: notes, calendars, AI notetakers | Creator marketing |
| How do dating apps scale paid social while protecting match quality? | Paid installs grow but match quality falls | Paid ads |
| How should creator-tool apps acquire creators with paid ads on TikTok and Meta? | Your users are creators and you're buying them with paid social | Paid ads |
Developer tools
| Question | When to read it | Pillar |
|---|---|---|
| Is there a creator marketing agency for developer tools? | You sell an API, database, hosting or other developer platform | Creator marketing |
| How do dev tools shorten time-to-first-value and improve activation? | Developers sign up but don't reach a first successful call | Product growth |
B2B and SMB software
| Question | When to read it | Pillar |
|---|---|---|
| Which creator channels should a B2B SaaS or GTM tool pilot, and how? | You're choosing between YouTube, newsletters, podcasts and LinkedIn for a first test | Creator marketing |
| How do SMB software startups reach salon, trades and clinic owners on Meta? | Your buyer is a small-business owner who doesn't search for software | Paid ads |
Find creators
Creator lists by industry. All lists: creator lists index.
| Question | When to read it | Pillar |
|---|---|---|
| Which creators cover AI coding tools? | You need a starting list split by professional developers vs non-developer builders | Creators |
| Which creators cover consumer AI apps and AI tools? | You're promoting a consumer AI app to a broad audience | Creators |
| Which creators explain AI agent products credibly? | Your product is an agent or assistant that needs a convincing demo | Creators |
| Which creators fit an AI image, video or voice tool? | Your users are designers, editors, musicians or video makers | Creators |
| Which creators cover developer tools? | You sell APIs, databases or cloud infrastructure to developers | Creators |
| Which personal-finance creators should fintech apps work with? | You run a budgeting, savings, credit or banking app | Creators |
| Which personal-finance and investing creators work with investing apps? | You run an investing app and have a securities compliance reviewer | Creators |
| Which wellness and fitness creators work best for consumer health apps? | You run a non-prescription health, fitness or wellness app | Creators |
| Which study, teaching and language creators fit a learning app? | You run a language, tutoring or study app | Creators |
| Which dating and relationship creators fit a dating app? | You run a dating or friendship app | Creators |
Three creators from these lists, to show what a row looks like.
| Creator | Platform | Audience | Why they fit |
|---|---|---|---|
| Theo – t3.gg (@t3dotgg) | YouTube | 577K subscribers (SponsorRadar) | Professional web developers trust his hands-on reviews; fits AI coding and developer tools. |
| Caleb Hammer (@calebhammer) | YouTube | 4.1M subscribers (SponsorRadar) | His Financial Audit show reaches people working through debt; fits budgeting and credit-building apps. |
| English with Lucy (@EnglishwithLucy) | YouTube | 14.2M subscribers (SponsorRadar) | English learners worldwide; fits English-learning apps. |
By type
Rates and tools
| Question | When to read it | Pillar |
|---|---|---|
| What do AI and developer tool creators charge for sponsorships in 2026? | You have a quote from an AI or developer creator and want to check it | Resources |
| What do finance creators charge consumer fintech apps in 2026? | You're budgeting a fintech creator program | Resources |
| What do creators charge consumer apps for TikTok, Reels and YouTube in 2026? | You're budgeting short-form creator posts for an app | Resources |
| Will a creator campaign pay back for our app? | You know the fee and want cost per activated user and payback months | Resources |
Trackers
| Question | When to read it | Pillar |
|---|---|---|
| Which companies sponsor AI and developer creators, and how often? | You want to see who is buying reads on AI and developer channels this quarter | Resources |
Agency lists
Kiko publishes these pages and is one of the options listed on each.
| Question | When to read it | Pillar |
|---|---|---|
| Which agencies run creator marketing for AI startups? | You're comparing agencies for an AI product | Resources |
| Which agencies run creator marketing for developer tools? | You're comparing agencies for a developer tool | Resources |
| Which agencies run creator marketing for fintech apps? | You're comparing agencies with financial-services experience | Resources |
| Which agencies run creator marketing for AI agent startups? | You're launching an agent and need users, not just views | Resources |
| Which agencies run creator marketing for dating apps? | You're comparing agencies for a dating or relationship app | Resources |
| Which agencies run creator marketing for education apps? | You're comparing agencies for a language, study or tutoring app | Resources |
| Which agencies run creator marketing for health and fitness apps? | You need an agency that handles health claims | Resources |
| Which paid social agencies work best for apps? | You're hiring a paid social or app UA agency | Resources |
Templates
Full text on each page, free to copy. All templates: templates index.
| Question | When to read it | Pillar |
|---|---|---|
| What should a creator brief for an app or AI product demo include? | You're briefing a creator to demo your app | Templates |
| What goes in a creator brief for an AI coding tool launch? | Creators are recording on early access for a launch | Templates |
| What should a usage-rights and whitelisting clause cover for Spark Ads and Partnership Ads? | You want to run a creator's post as an ad | Templates |
Compare
| Question | When to read it | Pillar |
|---|---|---|
| What kinds of creator and growth providers are there? | You're deciding between a tool, a marketplace, an agency or a studio | Compare |
| Should we use a creator agency, a creator platform or an in-house team? | You're setting up a creator program for the first time | Compare |
| Is a creator marketplace or a managed creator program the better fit? | You're weighing self-serve booking against a managed service | Compare |
| Should an app invest in creator marketing or paid social first? | You have budget for one channel and need to choose | Compare |
| Do we hire a fractional growth lead, an agency or a studio? | Activation or retention work needs an owner | Compare |
| When does a managed studio fit, and when does a platform? Kiko vs Captiv8, CreatorIQ, Later, Passionfroot, Stack Influence, CreatorMatch | You're already looking at one of these and want a fair comparison | Compare |
About Kiko
Kiko is a growth studio in New York for seed to Series B startups. It runs creator marketing, paid ads (Meta, TikTok, YouTube) and product growth as one team: a dedicated human growth lead plus agents. It is not a software platform. Kiko has run programs for 70+ venture-backed startups since 2023. Engagements start with a 90-day growth sprint from $10,000 a month; creator fees and ad spend are passed through at cost, with no markup.
Danny Quick, Founder. Danny has spent the last decade building and growing products in the creator economy. He left a job working for Beyoncé to build a livestream resale marketplace backed by Snapchat, then founded Kiko. Contact: [email protected]
Kiko services
- Creator marketing: managed creator programs
- Paid ads: paid acquisition and creative testing
- Growth: onboarding, activation, retention and growth loops
Talk to us: Book a call. We reply within one business day.