The creator lists
| List | The question it answers | Product family |
|---|---|---|
| AI coding tool creators | Which creators cover AI coding tools? | AI and developer products |
| Developer tool creators | Which creators cover developer tools such as APIs, databases, cloud infrastructure and architecture? | AI and developer products |
| AI agent creators | Which creators explain agent products credibly? | AI and developer products |
| Consumer AI app creators | Which creators cover consumer AI apps and AI tools? | AI and developer products |
| AI creative tool creators | Which designer, video and editing creators fit an AI image, video or voice tool? | AI and developer products |
| Consumer fintech creators | Which personal-finance creators should fintech apps work with? | Fintech |
| Investing app creators | Which personal-finance and investing creators work with investing apps? | Fintech |
| Health and fitness app creators | Which wellness and fitness creators work best for consumer health apps? | Consumer apps |
| Education app creators | Which study, teaching and language creators fit a learning app? | Consumer apps |
| Dating app creators | Which dating and relationship creators fit a dating app? | Consumer apps |
A few creators from these lists
One creator from each of five lists, to show what a row looks like. Each list explains its picks in full.
| Creator | Platform | Audience size | List | Why they fit |
|---|---|---|---|---|
| Caleb Hammer (@CalebHammer) | YouTube and podcast | 4M YouTube subscribers (vidIQ) | Consumer fintech | His live financial audits put real budgets and debts on screen, so a budgeting, debt or credit app can be shown fixing the problem the episode is about |
| Graham Stephan (@grahamstephan) | YouTube | 5.2M YouTube subscribers (SponsorRadar) | Investing apps | He reaches young first-time investors at scale, and investing and money apps already appear among his detected sponsors |
| Huberman Lab (@hubermanlab) | YouTube and podcast | 8M YouTube subscribers (vidIQ) | Health and fitness apps | A large health audience with sleep brands among its regular sponsors, which suits sleep and recovery apps once their claims are settled |
| English with Lucy (@EnglishwithLucy) | YouTube | 14.2M YouTube subscribers (vidIQ) | Education apps | The largest English-teaching channel on our lists; her short lessons can show an English-learning app doing a real exercise |
| Matthew Hussey (@thematthewhussey) | YouTube and podcast | 3.43M YouTube subscribers (vidIQ) | Dating apps | His audience is singles who want a committed relationship, the target user for intent-led dating apps |
How we picked
Every creator on these lists has relevant public work from the last 90 days on their own channel, feed or site, and a sponsor counts as verified only when the creator names it. We score each creator 1–5 on audience match to the buyer, recent posting, whether they can show the product doing a real task on camera, disclosure history, brand safety, and price against expected views. We shortlist at a 4+ average, with nothing below 3 on audience match, disclosure history or brand safety. No creator or brand pays to be listed, and lists never say or imply that a company is a Kiko client.
Before you brief a creator
- Availability and price change week to week. Public benchmarks are on our rate pages, such as creator rates for consumer apps.
- Regulated categories need more. For fintech, investing and health products, read the matching guide first: fintech compliance review, finfluencer compliance, health claims compliance. On Kiko's own programs, every script and ad is checked against the FTC Endorsement Guides and platform branded-content rules, and regulated claims are signed off by the client's counsel before posting.
- Corrections. If you are a listed creator and something is wrong, email danny@meetkiko.com. We reply within one business day.
Where Kiko fits
A category list is a starting point. Kiko builds a shortlist around your product and user, checks each creator against a written record, then runs outreach, briefs, rights and reporting. A first program books 8–12 creators in the first 30 days, then scales the ones that convert. See creator sourcing and creator marketing. If you only need contact data for many creators, a discovery database is cheaper.
Frequently asked questions
Are creators paid to appear on Kiko's lists?
No. Inclusion is based on public evidence and our rubric. No creator or brand pays to be listed, and Kiko has no paid relationship with any listed creator.
How recent is the information?
Every creator on a list has relevant public work from the last 90 days, and lists are refreshed monthly.
Why is a creator I know missing?
Either we could not verify relevant work from the last 90 days on their own channel, they scored below the rubric's bar, or they sit on a different list. Lists favour fewer verified creators over longer unverified ones.
How does Kiko choose creators?
With a six-part rubric: audience match, recent posting, ability to show the product on camera, disclosure history, brand safety, and price against expected views. A creator needs a 4+ average and nothing below 3 on audience match, disclosure or brand safety.
Can Kiko build a list for my exact product?
Yes. Send your product and user profile through creator sourcing and Kiko will build a custom shortlist.
Sources
- vidIQ YouTube channel stats
- SponsorRadar, Graham Stephan
- FTC, Disclosures 101 for Social Media Influencers
More research: all Kiko resources
Send us your product and user profile, and we'll build a custom shortlist. → Creator sourcing · Book a call