AI agent creators

Choose technical builders for frameworks and APIs, automation teachers for SMB task agents, and operator-focused analysts for business buyers. These creators show agents at work and explain who should use them.

Written by Emma Park

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The shortlist

CreatorAudience and reachBest fitExample work
Sam Witteveen · YouTube @samwitteveenaiAI engineers choosing frameworks and models; 139K subscribersHe tests new models and harnesses for agent use within days of release. His viewers write code, so a framework or model API gets judged on a real integration."Using Jev In Your Agent Harness", 2026-09-29
Dave Ebbelaar · YouTube @daveebbelaarAI engineers and freelancers building for clients; 307K subscribersHe builds complete AI systems in long tutorials. A product shown as one part of a working build reaches engineers who ship agents for clients."AI engineer answers your tech job questions (Q&A)", 2026-10-20
AI Jason · YouTube @AIJasonZBuilders automating work with agents; 235K subscribersHe builds agent workflows end to end on screen. He posts less often than the others (latest upload 2026-09-23), so book him for a planned build, not a launch-week slot."Jev + Treg is a crazy combo for automation...", 2026-09-21
Nate B Jones · YouTube @NateBJonesManagers and operators deciding how to use agents; 328K subscribersHe asks whether agent work holds up for real companies. That is the question a non-engineer buyer asks, so a product he covers gets taken seriously by managers."The Future Of The Internet Isn't Open For Your Agent. Muse, Dots And Claude Duet Will Find Out.", 2026-10-31
Nate Herk · YouTube @nateherkSMB operators and automation freelancers; 1.11M subscribersHe shows agents running real business tasks for an audience of over a million. His Shorts volume gives a product many short touchpoints around a full tutorial."I Turned Codex Into My AI Operating System", 2026-11-02
Nick Saraev · YouTube @nicksaraevSMB operators and automation freelancers; 599K subscribersHe publishes almost daily long tutorials that test agent tools on business use cases. A product gets a full, long-form use-case walkthrough."31 Life-Changing Ways to Use Claude in 2027", 2026-11-02
Liam Ottley · YouTube @LiamOttleyAI agency owners and SMB operators; 866K subscribersHis recent videos tell businesses to hold off on custom AI builds and judge all-in-one AI platforms instead, then show one running a small business with a team of agents. That is the pitch of an agent platform sold to SMBs."This AI App Runs My Business While I Sleep", 2026-11-02
Jono Catliff · YouTube @jonocatliffMarketers and agency operators; 158K subscribersHe builds marketing agents (Google Ads, SEO) step by step in Claude Code. A product for marketing teams gets shown doing a real campaign task."Claude Code Google Ads Agent: Automate Everything ($730K Earned)", 2026-10-11

Audience figures reflect the November 2026 research window. Choose by audience fit and expected views as well as reach.

How to choose a creator

Choose for audience match, recent relevant work and the ability to show your product completing a real task. Check expected views, rates and usage rights before booking.

Which segment fits your product?

Agent-framework builders

Sam Witteveen, Dave Ebbelaar and AI Jason. They build with agent harnesses, models and tools on screen and talk to people who will write code against your product. Choose this group for agent frameworks, model APIs, memory, evaluation and orchestration tools. Expect technical questions in the comments about limits and cost.

Strategy reviewers for business buyers

Nate B Jones. His recent videos ask whether agent work is real and what it means for companies, which suits products sold to managers and operators rather than developers. For broader launch-day reach to a general AI audience, use the news creators on the consumer AI app list.

SMB-automation creators

Nate Herk, Nick Saraev, Liam Ottley and Jono Catliff. Their audiences set up AI systems for their own small businesses, for clients or for marketing teams. Choose this group for no-code or low-code agent builders, connectors and business-task agents. Jono Catliff fits marketing agents (ads, SEO) best; Liam Ottley fits all-in-one agent platforms for small businesses. All four channels also sell their own communities, courses or affiliate tools, so settle exclusivity in the first call.

A note on income framing. Some titles in this segment describe AI systems by what they can earn (for example "Systems That Sell For $3000+" and "$730K Earned"). If a sponsored video repeats an income or earnings claim about your product, treat it as a claim you may be responsible for. The FTC has long acted against offers that promise large earnings and don't deliver, and in January 2025 proposed extending its ban on deceptive or unsubstantiated earnings claims to business coaching and other money-making opportunities (FTC business blog, 13 Jan 2025). Kiko's briefs forbid earnings figures the client cannot substantiate.

Which format makes an agent believable?

If you need…Lean towardWhyWatch out for
Developers to adopt your framework or APIBuilder tutorialsThe agent is built and run on screen, failures includedLong videos; the creator chooses the use case
Managers to take the category seriouslyStrategy reviewsFrames the product against what buyers worry about (cost, reliability, real work)Little product time on screen
SMB owners to set it up themselvesAutomation tutorialsShows a business task end to endIncome framing in titles; audience may churn if setup is harder than shown
Ads that show the agent workingShort cut-downs of a build videoA finished task is the clearest proofAgent output changes between runs; capture and license the exact run. See AI agent demo ads

Kiko's default for an agent product: 8–12 creators in the first 30 days, drawn from the segment that matches the person who sets the agent up. Every brief is built around one task the agent finishes on camera. After 7 days of organic data, the best finished-task segment is cut into a 15–30 second ad and tested with spend.

Run a creator campaign with Kiko

Kiko builds a shortlist around your agent product and the person who will set it up, checks each creator against a written record, then runs outreach, briefs, rights and reporting. The first creator posts go live 2–3 weeks from kickoff. See creator sourcing. For turning creator demos into ads, see AI agent demo ads.

Frequently asked questions

Which YouTubers build with AI agent frameworks?

In recent videos, Sam Witteveen tested agent harnesses and models for agent use, Dave Ebbelaar built AI search and agent systems, and AI Jason built agent automation workflows. See the linked channels and example work.

Which creators explain AI agents to business owners?

Nate Herk, Nick Saraev, Liam Ottley and Jono Catliff teach small-business, agency and marketing audiences to set up AI systems, and Nate B Jones analyses agent strategy for managers. Choose by who sets up your product: an engineer, a manager or an SMB operator.

Do AI agent creators take sponsorships?

In this sample, only Nate Herk showed a verified sponsor disclosure (a ChatGPT partnership). Liam Ottley and Jono Catliff use labelled affiliate links, and most of the others promote their own courses, communities or apps.

What do AI agent creators charge?

We don't publish per-creator rates. In Kiko's programs, a 60–90 second integration on a 100K–600K-subscriber channel has typically cost $3,000–$12,000, and a dedicated video 2–3 times that. Creator fees are charged at cost, on top of Kiko's fee; Kiko does not mark up creator fees or media.

Sources

Send us your agent product and who sets it up, and we'll build a custom shortlist. → Creator sourcing · Book a call

More creator lists: AI coding tool creators · Consumer AI app creators · All creator lists

Find the right creators for your product

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