Planning an investing campaign
- Who is regulated changes everything. A broker-dealer, a registered investment adviser and an unregulated app each face different rules on creator content. The finfluencer compliance guide explains the differences. For broker-dealers, FINRA says third-party content can become the firm's own communication if the firm adopts it or is involved in preparing it (FINRA, Social Media).
- We report disclosures, we don't grade them. The disclosure column quotes or paraphrases what each creator's description says. It is not a finding that anything is or isn't compliant.
- We don't repeat anyone's market views. Topics are listed so you can judge fit. Nothing here describes returns, picks or performance.
- Budgeting and saving creators are elsewhere. See consumer fintech creators.
The shortlist
| Creator | Audience and reach | Best fit | Example work |
|---|---|---|---|
| Rational Reminder (Benjamin Felix, Cameron Passmore, Dan Bortolotti) · Apple Podcasts · YouTube @rationalreminder | Evidence-minded long-term investors, many Canadian; #56 in Apple Podcasts US Investing, #5 in Canada Investing | Its listeners are long-term, research-minded investors, the right audience for low-cost or index-investing products in Canada and the US. It takes no third-party sponsors in the sample and promotes the hosts' own firm, so treat it as a long negotiation | "The Madness of Markets (Alex Edmans)", 2026-10-15 |
| Afford Anything (Paula Pant) · Apple Podcasts | Savers and early investors who like listener Q&A; #40 in Apple Podcasts US Investing | Its listener-Q&A format lets a host explain how an investing app handles a real question. It already interviewed the CEO of an investing app (Acorns) in the window | "Q&A: $1 Million Invested, $100K a Year to Live On…", 2026-10-20 |
| Money Guy Show (Brian Preston, Bo Hanson) · YouTube @moneyguyshow · Apple Podcasts | Mid-career households building wealth; 706K YouTube subscribers (vidIQ) | It already runs coded money-app reads (Monarch), so money-management and account-aggregation tools fit the existing ad format. Products that compete with an advisory firm should skip it | "This Tax Advice Could Land You In Jail ft. Jasmine DiLucci", 2026-10-21 |
| ChooseFI (Brad Barrett, Jonathan Mendonsa) · Apple Podcasts | Financial-independence community; #36 in Apple Podcasts US Investing | Its financial-independence community tracks savings rates and net worth closely, which suits portfolio trackers and retirement-planning tools | "621 / The Math Says You're Fine. Why Don't You Feel Fine?", 2026-10-12 |
| BiggerPockets Money (Mindy Jensen, Scott Trench) · Apple Podcasts | People pursuing early financial independence, including Gen Z; #44 in Apple Podcasts US Investing (Rephonic) | It runs a coded money-app offer in every sampled episode and tells listener money stories, so an app can sit inside a real case study | "Is Financial Independence Still Possible for Gen Z?", 2026-10-28 |
| The Rob Berger Show · Apple Podcasts | Retirees and near-retirees; #135 in Apple Podcasts US Investing (Rephonic) | He reviews finance tools for retirees on air, which is the format a retirement-planning or portfolio-tracking app needs | "RBS 262: The Best Finance Tools for Retirees", 2026-10-02 |
| Animal Spirits (Michael Batnick, Ben Carlson) · Apple Podcasts | Investors who follow markets and economics; #49 in Apple Podcasts US Investing (Rephonic) | It sells sponsored interviews to fund companies, so an investing product can buy the same long-form interview slot. Expect its affiliate's ad rules and risk language to apply | "It's a Bloodbath (EP. 487)", 2026-10-21 |
| Patrick Boyle On Finance · YouTube @pboyle · Apple Podcasts | Viewers who like detailed, explanatory finance stories; 1.36M YouTube subscribers (vidIQ) | He reaches a large, financially literate YouTube audience, the right audience for research and brokerage tools. He runs no sponsors and is reader-funded (Patreon), so expect a "no" more often than not | "The French Bond Market Is on Fire", 2026-10-11 |
| Graham Stephan · YouTube @grahamstephan | Young adults learning about investing, real estate and money news; 5.2M YouTube subscribers (SponsorRadar) | The largest audience on this list, and investing and money apps (SoFi, Rocket Money, Upside, Public, Moomoo) already appear among his detected sponsors. He fits investing apps that want reach among first-time investors | Upload on the US federal debt, 2026-10-13 (YouTube, via vidIQ) |
Audience figures reflect the November 2026 research window. Choose by audience fit and expected views as well as reach.
How to choose a creator
Choose for audience match, recent relevant work and the ability to show your product completing a real task. Check expected views, rates and usage rights before booking.
Which segment fits your product?
Long-form investing education
Rational Reminder and Afford Anything. Both go deep and take listener questions. Afford Anything is the easier booking: it already gave airtime to an investing app's CEO. Rational Reminder showed no third-party sponsors and promotes the hosts' own firm, so plan for a long negotiation there.
Retirement and financial independence
Money Guy Show, ChooseFI, BiggerPockets Money and The Rob Berger Show. Their audiences are planning years ahead. Money Guy Show and BiggerPockets Money run coded offers for a budgeting app, which shows they take app sponsors. ChooseFI and Rob Berger showed no labelled sponsors, and Rob Berger's latest episode was 2026-10-06.
Markets explainers
Animal Spirits, Patrick Boyle and Graham Stephan. Animal Spirits' sponsors in the sample were asset managers, and its descriptions carry detailed affiliation and risk language. Patrick Boyle is reader-funded and showed no sponsors. Graham Stephan has the largest audience on this list and the most investing-app sponsors detected. We did not verify an options-trading educator. Options content carries extra risk-disclosure questions; see the compliance guide.
Questions for your compliance team
Kiko checks every script and ad against the FTC Endorsement Guides and platform branded-content rules, and regulated claims are signed off by the client's counsel before posting. The finfluencer compliance guide covers each question in depth.
- Is our firm a broker-dealer, an investment adviser, both, or neither, and which rules follow from that?
- If we pay a creator, could their content count as our communication, and who pre-approves it and keeps records?
- Does the creator work for, or own, a regulated firm with its own rules on outside paid activity?
- How will a "free stock" or bonus offer be described, and how is payment per signup disclosed? See affiliate programs.
Run a creator campaign with Kiko
Kiko builds a custom shortlist and runs outreach and briefs inside the review process your compliance team sets. See creator sourcing. Kiko has run growth for an investing product before: a Series B investing app reached 5,600 funded accounts in 12 weeks at $96 each.
You don't need us if your compliance team already has an approved creator roster and a review workflow, or if you only need an affiliate network.
Frequently asked questions
Do investing creators disclose their affiliations?
Some do in their descriptions. In the linked recent videos, Rational Reminder's show description names the hosts' firm, and Animal Spirits' episode descriptions state the hosts' employer and that they may hold positions discussed. Money Guy Show names its host's firm on its website. We report this as observed; whether it is sufficient is a compliance question.
Which investing podcasts carried sponsors in our sample?
Animal Spirits named asset-manager sponsors, Money Guy Show named Abound Wealth (its host's firm) and Monarch, and BiggerPockets Money named Monarch. Five other podcasts named no labelled sponsor.
Can our investing app pay a finfluencer?
Yes, if your firm's regulatory status allows it and the content is reviewed and recorded the way your rules require. Read the finfluencer compliance guide and take the questions above to your compliance team.
Does Kiko recommend any of these creators' investment views?
No. This page lists creators by topic and format only and does not describe or endorse any investment view, product or performance.
What do these creators charge?
We don't publish per-creator rates. Public benchmarks by channel size are on creator rates for consumer fintech. Kiko does not mark up creator fees or media.
Sources
- Creator feeds: The Rational Reminder Podcast, Afford Anything, Money Guy Show, ChooseFI, BiggerPockets Money Podcast, The Rob Berger Show, Animal Spirits Podcast, Patrick Boyle On Finance
- YouTube channels: @rationalreminder, @moneyguyshow, @pboyle, @grahamstephan
- Every episode linked in the evidence table
- Money Guy, About Brian
- Audience figures: vidIQ, SponsorRadar, Graham Stephan, Rephonic
- FINRA, Social Media
- FTC, Disclosures 101 for Social Media Influencers
This page is research on creators, not investment advice, and it explains common practice rather than giving legal advice.
More creator lists: all Kiko creator lists · all Kiko resources
Send us your product, your regulatory status and your user profile, and we'll scope a shortlist. → Creator sourcing · Book a call