Choose the right audience age
Learning apps often reach teenagers. Audience age is not public for any creator on this list. Where we give an age note, it comes from a public signal (what the creator says their audience is, or what the content is for). If a campaign might reach under-13s, US children's privacy rules may apply (FTC, Children's Privacy), and platforms set their own teen policies. Our education apps creator guide covers those questions.
Kiko's minor-audience policy. Kiko never targets under-13s and never books a creator who is under 18. Before booking any creator, we get their platform age analytics. If more than 25% of the audience is under 18, we book that creator only for a product built and rated for teens, the client's counsel signs off the brief, and we run no paid usage of that content aimed at under-18s.
The shortlist
| Creator | Audience and reach | Best fit | Example work |
|---|---|---|---|
| Steve Kaufmann · YouTube @thelinguist · Apple Podcasts | Self-directed adult language learners; 1.6M YouTube subscribers (vidIQ ) | He explains how to learn a language through reading and listening, so input-based and reading apps fit his content. He co-founded LingQ, so a direct reading-app competitor will not fit | "Spain vs Latin America: how different is their Spanish?", 2026-08-27 |
| English with Lucy · YouTube @EnglishwithLucy | English learners worldwide; 14.2M YouTube subscribers (vidIQ ) | The largest English-teaching channel on this list. Her lessons can show an app doing a real exercise. She already promotes Langua, an AI language app, so AI-tutor apps compete with an existing promotion | "Master All 4 Present Tenses in 10 Minutes!", 2026-10-18 |
| Luke's English Podcast (Luke Thompson) · Apple Podcasts | Intermediate and advanced learners of British English; Weekly | His long episodes give room for a host-read that explains a speaking or listening app properly, and his listeners are past the beginner stage | ["Sir David Attenborough: Britain's #1 National Treasure [1005]"](https://podcasts.apple.com/us/podcast/sir-david-attenborough-britains-1-national-treasure-1005/id312059190?i=1000793670688), 2026-10-07 |
| All Ears English · Apple Podcasts | Working professionals and university students learning English; #2 in Apple Podcasts US Language Learning | It ranks #2 among US language-learning podcasts on Apple and states an adult audience. That makes it the safest fit for business-English and exam apps aimed at adults | "Take a Crack at These English Phrases", ~2026-10-31 |
| Mr. Beat · YouTube @iammrbeat | Students and adults interested in US history and government; 1.43M YouTube subscribers (vidIQ ) | His civics and history explainers suit study, flashcard and homework-help apps for social-studies subjects. Check his age analytics first under the minor-audience policy | "States that have lost representation", YouTube, 2026-11-03 (via vidIQ) |
| Justin Sung · YouTube @JustinSung | Students and professionals who want to learn faster; 2.29M YouTube subscribers (vidIQ ) | His videos are about how to learn, so a note-taking or study app can be shown inside the method he teaches. Skip him for apps that copy his paid program | "How to Learn So Fast People Assume You're Naturally Gifted", 2026-08-20 |
| Supertutor TV · YouTube @supertutortv | High-school students and parents preparing for admissions and exams; 277K YouTube subscribers (SponsorRadar ) | It posts admissions and test-prep explainers every week and has no detected third-party sponsors, so a teen-rated test-prep or admissions app would be the only brand in the slot | "13 Factors UCs Consider in 1st Year Admission - Must Know for Your PIQ Essays!", YouTube, 2026-11-05 (via SponsorRadar) |
| LSAT Demon (Nathan Fox, Ben Olson) · Apple Podcasts | Law-school applicants; #235 in Apple Podcasts US Education | Its audience is adults applying to law school, which fits admissions, budgeting-for-school and productivity apps. Competing LSAT-prep apps should skip it: the show sells its own prep | "How To Score 165 (Ep. 1520)", 2026-08-27 |
Audience figures reflect the November 2026 research window. Choose by audience fit and expected views as well as reach.
How to choose a creator
Choose for audience match, recent relevant work and the ability to show your product completing a real task. Check expected views, rates and usage rights before booking.
Which segment fits your app?
Polyglots
Steve Kaufmann. He talks about method, which suits apps built on reading or listening. He co-founded LingQ, so pitch him only apps that don't compete with it, such as speaking or tutoring apps.
Teachers
English with Lucy, Luke Thompson, All Ears English and Mr. Beat. The first three teach English to non-native speakers, which makes them a direct fit for English-learning apps. All Ears English states an adult audience; the other two don't state an age. Mr. Beat teaches US history and government, which fits study and homework apps for school subjects.
Study skills
Justin Sung. His recent videos are about learning faster and remembering more. He sells his own paid program, so a study app that overlaps with it won't fit.
Test prep
Supertutor TV and LSAT Demon. Supertutor TV covers SAT, ACT and college admissions and showed no third-party sponsors, so it is the test-prep pick for a teen-rated app. LSAT Demon serves law-school applicants and sells its own prep, so it fits adjacent products, not competing LSAT apps.
A few large creators or a cohort of smaller ones?
| If you need… | Lean toward | Why | Watch out for |
|---|---|---|---|
| Installs for a language app | Large polyglot or teacher channels | Big audiences already motivated to learn | Many sell their own courses |
| Day-7 lesson streaks, not just installs | Teachers who show a lesson inside the app | Viewers see the habit, not just the hook | Slower to produce; needs a working demo |
| Adult or professional learners | Shows that state an adult audience | Lower minor-audience risk | Smaller reach |
Kiko's view for education apps: book 8–12 teachers and study creators in the first 30 days, each showing a real lesson inside the app, and judge them on day-7 lesson streaks, not installs. Then scale the ones whose learners keep coming back. One large channel buys installs; a cohort of teachers tells you which lesson format builds a habit.
Run a creator campaign with Kiko
Kiko builds a custom shortlist for your learning app, checks each creator against a written record, and runs outreach, briefs, rights and reporting. See creator sourcing. Measuring whether creator installs turn into a lesson habit is covered in activation.
You don't need us if you already know which three to five teachers your learners follow and have someone in-house to run briefs and contracts.
Frequently asked questions
Which language creators promote learning apps?
In the linked recent videos, English with Lucy promoted Langua, an AI language app, with a discount code. Most others promoted their own courses or memberships rather than third-party apps.
How do we know the age of a creator's audience?
Not from public data. We note only what a creator says about their audience or what the content is for. Kiko gets each creator's platform age analytics before booking, and applies the minor-audience policy above.
Should a learning app work with creators who sell their own course?
Yes, if the products don't overlap and exclusivity is agreed first. Five of the six creators reviewed here have their own course, membership, platform or prep product.
What do these creators charge?
We don't publish per-creator rates. Public benchmarks by creator size are on creator rates for consumer apps. Kiko does not mark up creator fees or media.
Does Kiko help education apps find creators?
Yes, through its creator sourcing service. Inclusion on this page is not paid and does not mean a creator works with Kiko.
Sources
- Creator channels and feeds: Learn Languages with Steve Kaufmann, YouTube @thelinguist, YouTube @EnglishwithLucy, Luke's English Podcast, All Ears English Podcast, YouTube @iammrbeat, YouTube @JustinSung, YouTube @supertutortv, LSAT Demon Daily
- Every video and episode linked in the evidence table
- Steve Kaufmann, About; LanguaTalk, "What is LanguaTalk and who created it?"
- Reach figures (marked ): vidIQ channel pages for @EnglishwithLucy, @JustinSung, @thelinguist and @iammrbeat; SponsorRadar, SupertutorTV; Rephonic pages for All Ears English, LSAT Demon and Steve Kaufmann
- FTC, Children's Privacy
This page explains common practice and isn't legal advice.
More creator lists: all Kiko creator lists · all Kiko resources