AI and developer-tool creator sponsorship tracker

Sponsorship activity by brand

Counts come from public sponsor databases and are their detections, not ours. Data download: brands-2026-11-05.csv.

Counts are SponsorRadar's unless marked. They are all-time tracked totals as each brand page stood in November 2026, so a brand with an older start date can look bigger. Treat them as relative signals, not a census.

Frequency tiers (our grouping of the counts above):

What the rows show:

• Breadth and depth are different strategies. Lovable's videos are spread across 96 channels, about one each. WorkOS and Railway put 100+ videos on 10–13 channels, which means repeat reads on a few shows.
• Many promotions don't say "sponsored". For JetBrains, Supabase and Warp, the linked descriptions carry a promotional link or code without sponsor wording. A buyer can't assume a promo line is a paid read, and a tracker that counts them will overstate sponsorship.
• AI coding is a small slice of AI tool sponsorship. In ThoughtLeaders' Q3 2026 ranking of AI-native tools, Lovable (14th, 151 videos) was the only coding-adjacent tool in the top 15. The leaders were video, voice and productivity tools: Higgsfield (924), OpusClip (738) and ElevenLabs (540).

Kiko panel sample: who sponsors our tracked creators? (Q4 2026 to date)

Separately from the databases, Kiko tracks a fixed panel of eight creators from its AI coding tool, developer tool and AI agent creator lists. Four of them are in this sample: 23 disclosed sponsor reads in 22 YouTube videos from three of them, 1 October to 2 November 2026. A read counts when the creator's description, chapter title or post names the brand as a sponsor. Seven more promotional lines lacked sponsor wording and are not counted. Data download: q4-2026-sample-2026-11-04.csv.

Why these creators: Theo reaches professional TypeScript developers and names every sponsor in his description; Cole Medin builds full agent workflows on screen and labels sponsor chapters; Riley Brown reaches non-developers who build with AI; Fireship gives the widest developer reach but uses promo lines without sponsor wording.

Panel census, Q4 2026 to 2026-11-02 (four creators checked):

Q4 2026 is the first full edition, so new-versus-repeat compares it with Kiko's June–September 2026 pilot sample. Greptile and Hostinger appeared in that sample only as a site banner and a promo line, so they count as new.

Plan your campaign with Kiko

Kiko uses this tracker to plan launches and choose creators through creator sourcing. If you only want to know whether one creator takes sponsors, their last few video descriptions will usually tell you. Related: launching an AI coding tool with creators and creator marketing for AI coding tools.

Frequently asked questions

Which AI coding companies sponsor YouTube creators, and how often?

As of November 2026, SponsorRadar's brand pages show CodeRabbit (296 sponsored videos), JetBrains (164), Railway (127), WorkOS (113) and Lovable (111) as the most frequent among AI coding and developer-tool brands. Cursor (24), Supabase (36), Replit (51) and Vercel (14) sponsor less often. Counts are all-time detections by the database, not a fixed window.

How many YouTube videos did Lovable sponsor in 2026?

ThoughtLeaders counted 151 Lovable-sponsored videos across 73 channels in Q3 2026, up from 146 in Q2. In November 2026, SponsorRadar's Lovable page showed 111 detected videos across 96 channels, the latest on 2026-10-26.

Does Windsurf sponsor YouTubers?

SponsorRadar's Windsurf page showed no sponsorship data in November 2026, and the page itself was dated October 2025. We found no verified read.

Why are some promotions marked "promo line only"?

Their descriptions carry a link or discount code without any sponsor or partnership wording. The description doesn't say whether they are paid, so we don't count them as verified sponsor reads.

Does the tracker estimate what sponsors pay?

No. Some databases publish deal-value estimates; we leave them out. For pooled fee benchmarks, see creator rates for AI and developer tools.