Best marketing agencies for dating apps in 2026

dating-app creator marketing agencies compared

Ordered by rubric score. Kiko is listed first and not scored.

Choosing an agency

Nine agencies show public creator work for dating apps. On our 100-point evidence rubric they score: SAMY (62), House of Marketers (61), VCCP Social Club (56), LOI Digital (52), Digital Voices (50), ROININJA (48), The Influencer Marketing Factory (46), The Shelf (45) and inBeat (43). SAMY and VCCP Social Club won Grindr and Tinder in 2026 but haven't published results yet. House of Marketers shows the most dating case figures; LOI Digital ran the largest dating creator program on record here (160 creators for Hinge). Use the scores to compare published experience, then choose by your campaign needs.

Kiko

For a dating app, Kiko runs creator sourcing, the paid social that boosts the best creator posts, and the onboarding work that turns an install into a completed profile. We don't score ourselves.

Agency profiles

SAMY

62/100. Best for dating brands that need cultural credibility in LGBTQ+ communities across the US and other markets. samy.com

SAMY describes itself as a social-first agency whose services include research, creative, social and influencers, social commerce, and technology (homepage). Its own homepage doesn't mention Grindr; the appointment comes from trade press.

• Published work: Named Grindr's US and global influencer agency of record, plus its social agency in Latin America. The report credits a Grindr pop-up concert in Times Square with 3.2 million video views and 174,000+ social engagements (O'Dwyer's)
• Services: Influencer strategy and execution, always-on editorial content, community activations and cultural events for Grindr. Social, creative and research are listed services (O'Dwyer's, homepage)
• Pricing and process: No prices or process steps on the homepage (homepage)

Consider another option if: you are a seed-stage app that needs registrations measured per creator. The Grindr work described is brand and community work.

House of Marketers

61/100. Best for niche and community dating apps that judge creators on registrations, with paid boosting on TikTok and Meta. houseofmarketers.com

House of Marketers is a London influencer and paid social agency. It files Chispa and Azar under a "dating and relationships" case category (dating cases).

• Published work: Chispa (dating app for Latino singles): 6 TikTok micro-creators, 670,000 organic views, a 30% cut in organic cost per registration and 30 assets for TikTok ads. Azar (random video chat app): 8 YouTube creators, 21 videos, 2.7M+ views (Chispa, dating cases)
• Services: Creator content for organic and paid, TikTok ad assets, and measurement on registrations (Chispa)
• Pricing and process: Its industry pages publish a short process (pick the sign-up event, brief creators, test on paid social, report paying users first). No prices; the proposal form asks for a monthly budget band from below $10k to $1M+ (fitness page)

Consider another option if: you need proof from a large mainstream dating brand, or from work dated in the last year.

VCCP Social Club

56/100. Best for large dating brands that want social strategy, creator content and community management from one agency of record. LBB report

VCCP Social Club is the global social specialist arm of VCCP Group, launched in December 2025 with 80+ social specialists and a content studio in London (LBB launch report). Tinder appointed it as UK social media and influencer agency of record on 2026-03-05, after a competitive pitch (LBB).

• Published work: A named, current dating client (Tinder UK). No Tinder results published yet (LBB)
• Services: For Tinder: social strategy, creator content, influencer selection, community management and ongoing campaigns. The unit also lists paid media, creator production, data and measurement (LBB, LBB launch report)
• Pricing and process: No published process or pricing; the launch report lists services only (LBB launch report)

Consider another option if: you are outside the UK or need performance reporting on installs and registrations.

LOI Digital

52/100. Best for dating apps that want a large, multi-market creator program with direct-response assets. loi.digital

LOI Digital calls itself an influencer and content agency, with offices in London, São Paulo and Mexico City (homepage).

• Published work: Hinge: creators on TikTok, Instagram, YouTube, audio platforms and at in-person events, promoting features such as prompts and "Your Turn Limits". Reported at 160 creators, 27.4M views, 400K engagement, 3 in-person events and 227 direct-response assets (Hinge case)
• Services: Influencer strategy, planning and activation, content and UGC production, "media and performance", and events (homepage)
• Pricing and process: No process steps or prices (homepage)

Consider another option if: you need registrations or subscriptions as the reported result. The Hinge case reports views, engagement and asset counts.

Digital Voices

50/100. Best for dating brands that want women-focused creator campaigns in the US, with usage rights for ads. digitalvoices.com

Digital Voices is an influencer agency with offices in London and New York, and says it is now part of PMG. It lists creative strategy, influencer campaigns, creator paid ads, measurement and conversion optimization (homepage).

• Published work: Bumble: creators on TikTok and YouTube in the US, built around Valentine's Day, reported at 8.2M impressions and an 8.18% engagement rate. The page doesn't state the creator count (Bumble)
• Services: Creative strategy, negotiation, usage rights and repurposing, campaign management and data analysis on the Bumble work; creator paid ads and live dashboards site-wide (Bumble, homepage)
• Pricing and process: Service areas described; no prices or timelines (homepage)

Consider another option if: you need registrations or subscriptions as the reported result. The Bumble case reports impressions and engagement.

ROININJA

48/100. Best for teams that want creators paid against completed registrations, including on Telegram, Twitch and Kick. roininja.agency

ROININJA is run by DCK D. Global Ltd, a company registered in England and Wales, and describes itself as a NinjaPromo vertical. Its dating page covers dating, casual, niche, matchmaking and live products (dating page).

• Published work: Three anonymized dating programs with figures, for example $14.2 per completed registration with 15 creators live over 45 days. No dating client is named, and the same page says it hasn't published a dating creator program yet (dating page)
• Services: Sourcing with bot, gender, city and age audits; negotiation toward CPA or revenue-share terms; per-platform briefs; links and codes wired to the client's CRM; a dedicated manager. Winning posts can run as partnership ads; the page doesn't say ROININJA buys the media (dating page)
• Pricing and process: Test batches from about $10k, a monthly retainer for the agency fee, creator terms set per creator, free shortlist within 48 hours, and a six-part process (dating page)

Consider another option if: you want a named dating client before you sign.

The Influencer Marketing Factory

46/100. Best for TikTok creator campaigns that cover more than one dating app at once. theinfluencermarketingfactory.com

The Influencer Marketing Factory describes itself as a global full-service influencer agency working on TikTok, Instagram and YouTube (homepage).

• Published work: Hily (dating) and Taimi (LGBTQI+ dating and social): four campaigns, 20 TikTok creators and 28 videos. The only figure is the creators' combined following, 70M+, not results (Hily and Taimi)
• Services: KPIs and budget, personas, creator matching, contracts, concepts, execution, pixel and promo-code tracking, and ROI reporting. No paid amplification described (homepage)
• Pricing and process: Process steps described; no prices (homepage)

Consider another option if: you need outcome figures (installs, registrations) from past dating work.

The Shelf

45/100. Best for story-led creator campaigns, such as livestreams, with allowlisted paid boosts. theshelf.com

The Shelf is an influencer agency in Atlanta that offers full-funnel campaigns, allowlisting, brand lift studies and a creator studio (homepage).

• Published work: Blued (GBTQ+ dating app): creators went on livestreamed dates with one bachelor over five weeks, reported at 62,627 clicks and 8.7M reach. The page gives six and seven as the creator count in different places (Blued)
• Services: Creator campaigns, allowlisting to boost posts, performance marketing and brand lift studies (homepage, Blued)
• Pricing and process: A three-step start (call, free strategy, KPI plan); no prices (homepage)

Consider another option if: you want recent dating results or a TikTok-first program. The Blued work ran on Instagram and Facebook.

inBeat

43/100. Best for dating apps that want creator footage made into paid social ads by the same team. inbeat.agency

inBeat runs creator, UGC, paid media and growth services, and tags Bumble under apps and tech on its case-study page (case studies).

• Published work: Bumble: inBeat developed a first-date concept, picked creators who filmed real dates, and turned the footage into Bumble's paid social ads. The results section is empty (Bumble)
• Services: Concept, creator selection, production and paid social, plus UGC and performance media across the agency (Bumble, case studies)
• Pricing and process: No dating-specific prices or process (Bumble)

Consider another option if: you need published dating results before you sign.

Other agencies to consider

These companies are left off because we found no public creator work for a dating app, or because they are paid-media or software firms, not because of their quality.

Which dating creators should you shortlist first?

Start with creators whose audience matches your buyer and whose format can demonstrate the product.

Full list: dating and relationship creators.

Questions to ask any agency before you sign

Use these with every agency on this page, Kiko included.

1. Which dating apps have you run creator programs for in the last 12 months? Can we see a dated case with creator count and a registration or subscription result?
2. How do you check that a creator's audience is 18+ and matches our gender split and cities before booking?
3. Which event do you report against: install, completed profile, first match or paid subscription? What attribution window do you use?
4. Who handles Meta and TikTok approval for dating ads, and how long does it take? TikTok's Branded Content Policy lists "dating and live video applications or services" among prohibited industries for branded content (last updated November 2023), so plan TikTok spend as paid ads, not creator branded content (TikTok).
5. How do you stop creators from making safety, verification or "guaranteed match" claims we can't support?
6. How is every paid post disclosed? FTC guidance says a material connection must be obvious, inside the video, ideally in audio and on screen (FTC).
7. Who owns usage rights for paid amplification, on which platforms, and for how long?
8. Are you paid a fee on top of creator fees, a markup on them, or both?
9. Do you work with a competing dating app right now?

What else should you read?

• Paid ads for dating apps: match quality, not just installs
• Dating creators: the full list
• Paid social agencies: the same rubric for paid social agencies for apps
• Agency, platform or in-house? Compare provider types
• Creator marketing or paid social first? Compare the two for apps

How we scored

Agencies are scored out of 100, with 25 points each for relevant client work, service scope, published process and pricing, and recency. The linked sources show the work behind each score. Kiko is the publisher and is not scored.

Frequently asked questions

What is the best creator marketing agency for dating apps?

House of Marketers for a niche app measured on registrations; SAMY for LGBTQ+ community work; VCCP Social Club for a large UK brand; LOI Digital for a big multi-market creator program; ROININJA if you want creators paid per registration. Kiko is featured on this list, not scored.

How much does a dating-app creator agency cost?

Few publish prices. ROININJA says test batches start around $10k and its own fee is a monthly retainer. Kiko starts with a 90-day growth sprint from $10,000 a month and bills creator fees and ad spend at cost, with no markup. Ask every agency whether creator fees, usage rights and paid boosting sit inside or outside the quote.

Should a dating app measure creators on installs?

Installs alone can mislead, because many never finish a profile. Agencies on this list report registrations (House of Marketers, ROININJA) or subscriptions. See our page on match quality for dating-app ads.

Is this list ranked?

The nine scored agencies are ordered by a published 100-point rubric that measures public evidence, not fit. Kiko is featured at the top and not scored, because it publishes the page. Price is not scored.

Can an agency pay to be listed or to change its score?

No. Inclusion needs public evidence. Agencies can send corrections with a public source to [email protected]. We reply within one business day and re-score within five business days.