Pick a template
| Template | The question it answers | Use it when | Related guide |
|---|---|---|---|
| App demo creator brief | What should a creator brief for an app or AI product demo include? | You're paying a creator to show your app finishing a task, on TikTok, Reels, Shorts or YouTube | Creators for app installs |
| AI coding tool launch brief | What goes in a creator brief for an AI coding tool launch? | You have a launch date and creators recording on early access | How to launch an AI coding tool with creators |
| Usage rights and whitelisting clause | What should a usage-rights and whitelisting clause cover for Spark Ads and Partnership Ads? | You want to run a creator's post as an ad, from your handle or theirs | Paid amplification |
How the templates fit together
A typical sponsored creator video uses two of them:
- A brief. Use the app demo brief, or the launch brief for an AI coding tool. It sets the viewer, the one task, the demo path, claims, disclosure and tracking.
- The usage-rights clause. It goes in the contract if you plan to reuse the video as an ad. Agree it before the fee, because rights change the price. See the uplift tables on the rate benchmark pages.
Then judge the result on activated users, not views, with the creator CAC and payback calculator.
Coming next: a fintech creator compliance checklist and a health and fitness claims checklist. Until then, see fintech compliance review and health and fitness claims compliance.
Frequently asked questions
Are these creator marketing templates free to use?
Yes. The full text of each template is on its page, and you can copy it into your own documents. Have your lawyer review the usage-rights clause before you send it.
Is there a creator brief template for an app or AI product demo?
Yes, the app demo creator brief. It covers the viewer, the one task to show, a tested demo path, approved claims, disclosure, tracking, review and usage rights.
Do I need a lawyer for the usage-rights and whitelisting template?
Yes. The clause carries Kiko's default terms, not advice for your situation or jurisdiction. Have a lawyer review it before you send it to a creator.
Sources
- Platform and regulator sources for each template are listed on its page: App demo creator brief, AI coding tool launch brief, Usage rights and whitelisting clause.