B2B Fintech marketing agency

Who is this for?

Kiko takes on B2B fintech startups from seed to Series B. Engagements start with a 90-day growth sprint, priced from $10,000 a month. Sponsorship fees and ad spend are paid at cost on top, with no markup.

What does Kiko run for B2B fintech?

Kiko runs all of these for B2B fintech today.

Creators we'd start with for B2B fintech

We score every creator and show 1–5 on six points: audience match to your buyer, a post in the last 30 days, ability to show the product doing a real task, clean disclosure history, brand safety, and price against expected reach. We shortlist at a 4+ average, with nothing below 3 on audience, disclosure or brand safety. In B2B fintech we start with shows other finance brands already buy as recurring runs. None of these creators has a relationship with Kiko, and none was paid to be listed.

More placements by B2B finance brands, with dates, are in how B2B finance startups use podcasts and newsletters.

Which channels fit B2B fintech?

Kiko's channel ratings for B2B fintech:

One public signal of how this category buys: SponsorRadar, a third-party sponsor tracker, lists Ramp with 265 sponsored YouTube videos across three channels, 257 of them on John Coogan's channel, with the latest deal dated 27 October 2026. That is a recurring run on one show, not scattered one-off reads.

What do claims in B2B fintech creator content need?

Most B2B fintechs are not banks. Their cards and accounts are issued by a partner bank. Questions for your compliance team before any creator reads a script:

• Deposit insurance. Under 12 CFR 328.102, a non-bank that says a product is FDIC-insured must name the insured bank, say it is not itself an FDIC-insured bank, and note that pass-through coverage depends on conditions being met.
• Rates, cashback and rewards. Use the exact figures and terms on your website.
• Disclosure. The FTC's Endorsement Guides apply to paid reads aimed at business audiences too.

Kiko checks every script against the FTC Endorsement Guides and platform branded-content rules. Regulated claims are signed off by your counsel and partner bank before any host reads them.

What proof does Kiko have in B2B fintech?

The proof here is a case study and our research:

• Research: the podcast and newsletter sponsorship guide, with a dated sample of public placements by B2B finance brands.
• Engagements: Kiko has run programs for 70+ venture-backed startups since 2023, 5 of them B2B fintech.
• Case study: a Series A spend-management platform booked 212 qualified demos in 12 weeks from podcast and newsletter sponsorships.
• Full growth system: with creators, paid ads and product growth run together, a Series A treasury management platform tripled qualified pipeline to $9M in 9 months.

When is Kiko not the right fit?

• You want a large audio and offline media buy. Oxford Road calls itself the world's largest podcast advertising agency; Right Side Up buys podcast, radio, streaming audio and TV for early-stage to enterprise companies.
• You want guaranteed leads from finance buyers. TechnologyAdvice sells newsletter sponsorships, content syndication and lead generation aimed at CFOs, finance directors and IT leaders.
• You sell infrastructure to banks. Bank buyers are reached through sales and events, not creators.

Frequently asked questions

Who can run podcast and newsletter sponsorships for a B2B fintech company?

A creator marketing agency or a podcast media buyer. Kiko runs both creator sponsorships and LinkedIn creator posts for B2B fintech; Oxford Road and Right Side Up focus on audio buying. Ask each one how it handles partner-bank claim review.

Do finance creators have to disclose sponsored posts?

Yes. Payment, free accounts or other incentives are material connections under the FTC's Endorsement Guides and must be disclosed in the content itself.

Can a podcast host say our account is FDIC-insured?

Only with the disclosures 12 CFR 328.102 requires of non-banks, and only in wording your compliance team and partner bank approve. Give hosts the approved line word for word.

How do you measure B2B fintech sponsorships?

Use a vanity URL per show, a "How did you hear about us?" field on signup, and count funded or activated accounts, not visits. Allow 60–90 days, because finance buyers rarely sign up the day they hear an ad.

What should we have ready for a first call?

Your buyer (founder or finance team), monthly budget, the activation event (first card swipe, first bill paid, first sync), your partner bank's approved claims, and how long your partner bank takes to approve marketing copy. We reply within one business day of a booking.

Pages for B2B fintech

• How do spend-management and B2B finance startups use podcasts, newsletters and LinkedIn creators? Formats, offers, claims and measurement, with a dated placement sample.
• Related: creator sponsorship pilots for GTM tools and creator marketing for consumer fintech.