Your weekly brief brings together recent category examples, changing formats, and creators worth watching. Each recommendation shows the observations behind it and a test your team can consider.
A review of the hooks, formats, and calls to action in recent videos from your category, with examples your team can use when writing briefs.
We compare the content we track to show which formats and topics are appearing more often and how audiences respond.
See which creators are gaining views and engagement in your category, what they post, and which videos account for the change.
We use real devices to observe platform feeds and record the content that appears in your category. Each observation is a sample of what that account sees.
Our analysts choose the accounts and topics to track, check the agent findings, and select examples for your brief. Recommendations come with the content and observations behind them.
Brief your creators with recent video examples, hook ideas, and calls to action from the content we track
Know which partners are accelerating in your category this week, with growth velocity, audience overlap, and format-level recommendations
Use recent platform examples to plan ad concepts, then test them within your budget and platform rules
Plan upcoming content around the topics, formats, and creators gaining attention in the feeds we track
Turn trend data into creative briefs your team can act on.
Monitor what competitors are posting and how their content performs week over week.
Surface the common threads across winning content in your category automatically.