Retention

Keep the customers you worked for

Logins and revenue can hide weak retention. We define the action that proves your product delivered value, find out who keeps getting it and who is drifting, and test the product changes and recoveries most likely to keep them.

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Our Process

Retention

Define why customers come back

We name the recurring job, the customer, its natural frequency, and the action that proves value arrived, using product data and customer language. The result is a retention metric you can explain and defend.

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Retention

Measure at the right rhythm

We check usage intervals by customer and use case, compare cohorts, and explain changes across groups. Releases get compared against unexposed cohorts, so a change that hurts core value shows up early.

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Retention

Find the customers you can keep

We separate activation problems, declining engagement, dormancy, and involuntary churn, flag accounts showing early signs of drifting, and find dormant customers with a reason to return. Your customer-facing team decides when and how to step in.

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Retention

Fix what makes people leave

We rebuild each churned account's timeline to find the product issue behind it, then turn the evidence into an experiment with an audience, outcome, and guardrails. Work is ranked against the current growth constraint.

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Retention

Point acquisition at customers who stay

We connect retention to onboarding, usage, and Stripe revenue by acquisition source and cohort. Marketing learns which channels and promises bring customers who stay, and product learns what to test next.

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Agents in production

Your strategist drives the bus, making calls on onboarding, activation, and retention. They also build the agents to accelerate every stage of your product growth roadmap, from finding friction to learning what keeps customers coming back.

Recurring value

Define why customers come back

Kiko agent 01

Retention Definition Agent

Defines the use case, natural frequency, core value action, qualified population, and exclusions.

Kiko agent 02

Customer Task Mapper

Maps the customer’s intended job, starting conditions, and useful outcome from approved research and product data.

Kiko agent 03

Instrumentation Auditor

Detects missing or duplicate events, property drift, impossible sequences, identity failures, and broken assignments.

Kiko agent 04

Audience Language Researcher

Finds customer problems, objections, and phrases in approved interviews, reviews, and community conversations.

Retention measurement

Measure at the right rhythm

Kiko agent 05

Cohort Change Investigator

Explains changes in retention across customer groups

Kiko agent 06

Retention Regression Guard

Compares exposed and unexposed cohorts for deterioration in core value or leading retention behavior.

Kiko agent 07

Experiment Results Agent

Verifies exposure integrity, primary and guardrail metrics, sample balance, and preplanned segments.

Kiko agent 08

Retention Frequency Reviewer

Checks usage intervals by customer and use case so retention is measured at a meaningful cadence.

Customer recovery

Find the customers you can keep

Kiko agent 09

At-Risk Account Agent

Flags customers showing early signs of dropping off

Kiko agent 10

Resurrection Opportunity Agent

Finds dormant customers with a reason to return

Kiko agent 11

Activation Bottleneck Monitor

Flags obstacles between signup and first product value

Kiko agent 12

New-User Concierge

Locates the unfinished value path and chooses product help, education, notification, or human support.

Churn experiments

Fix what makes people leave

Kiko agent 13

Churn Autopsy Agent

Identifies the product issues behind customer churn

Kiko agent 14

Weekly Growth Constraint Agent

Reviews the full growth system and names the one current constraint, what not to work on, and the next decision gate.

Kiko agent 15

Growth Backlog Prioritizer

Scores work against the binding constraint, expected movement, confidence, cost, dependencies, and time to evidence.

Kiko agent 16

Retention Experiment Writer

Turns churn evidence into a proposed product experiment with an audience, outcome, and guardrails.

Learning Loop

Point acquisition at customers who stay

Kiko agent 17

Product & Revenue Data Agent

Connects product experiments and quality reviews to usage, customer records, and Stripe revenue. Flags missing data before results are compared.

Kiko agent 18

Customer Cohort Analyst

Compares activation, conversion, retention, and revenue across customer cohorts to find who stays and pays.

Kiko agent 19

Onboarding Journey Analyst

Uses product events in tools like Mixpanel to find where new customers get stuck and whether the experience delivers on its promise.

Kiko agent 20

Learning-to-Brief Agent

Turns usage, cohort, and revenue findings into proposed product changes and growth experiments for the team to review.

Let’s talk growth

Book a call and we’ll walk you through how we work.

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